In-Car Audio: the future is now

2 min read

Do you remember Knight Rider, the Fantastic Car was called in Spanish? It was a famous TV series with David Hasselhoff as Michael Knight, a sleek and modern crime fighter assisted by KITT, an advanced, artificially intelligent, self-aware, and nearly indestructible car. Yes, a robot on wheels that responded and acted on voice commands. That was science fiction, but do you know that the car industry is already moving on that direction?

Yes, major companies in the auto industry are already working on intelligent cars using different audio applications.  On this PrimeGroup vlog let’s explore several factors that may shape the future of in-car


With the rise of voice recognition technology and artificial intelligence, drivers will be able to personalize their in-car audio experience like never before. They’ll easily switch between their favorite music, podcasts, audiobooks, and radio stations with simple voice commands. We can now make phone calls on some cars just by asking vocally.

Integration with other devices

Cars will be increasingly integrated with other devices, such as smartphones, wearables, and home speakers. This will allow drivers to seamlessly switch between listening to music in their car and continuing their listening experience on another device.

Immersive audio

The emergence of immersive audio formats, such as Dolby Atmos, could lead to more immersive audio experiences in cars. This could be particularly appealing for music lovers and audiophiles.

Interactive audio

As voice assistants become more advanced, they could potentially offer interactive audio experiences for drivers. For example, a voice assistant could provide real-time updates on traffic and weather while seamlessly integrating with other audio content.

But here is the question you were possibly asking? How about fully driving a car using voice commands alone. Well, while advancements in artificial intelligence and autonomous vehicles are being made, the technology still needs to be advanced enough to reliably and safely operate a car with voice commands alone. Many factors need to be considered and integrated into the technology, such as environmental factors, unexpected events, and safety concerns.

In addition, there are legal and regulatory considerations that need to be taken into account. Most countries have regulations that require a human driver to be in control of a vehicle at all times. While using voice commands to drive a car is not currently possible, advancements in technology and continued research may make it a possibility in the future.

So the Fantastic Car and its Knight Rider might someday, somehow be around with us. And PrimeGroup would be ready to record any audio data sets for that car to speak in most languages.

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